Lead generation funnel
Northlight Solar
A multi-step qualification funnel for a fictional solar installer: roof type, bill size and postcode before contact details.
Landing page3-step qualifierEmail notificationsNext.js · Vercel
Lead generationUnited Kingdom
High-performing funnels, smarter advertising and automated systems. Built for growth, without the agency overhead.
Growth, without the overhead.
Three common gaps
Most growth stalls in the gaps.
- Gap 01
Retainers for one-off work.
Plenty of growth work is a build, not a service. Paying monthly for it rarely makes sense.
- Gap 02
Funnels that leak.
Generic pages and long forms quietly lose the people your ads paid to reach.
- Gap 03
Systems that don't talk.
Ads, forms, inboxes and CRMs set up separately, so leads slip through the gaps.
What we build
- Funnels
- Meta Ads
- Creative
- Automation
- Websites
Custom multi-step funnels that qualify people before they reach you.
A clearly scoped, one-off campaign setup on Facebook and Instagram, with optional ongoing management.
Static ads, video ads, short-form edits and the variations you need to test properly.
Instant notifications, CRM connections and follow-up that runs on its own.
Bespoke websites, internal dashboards and admin panels, each scoped individually.
Services
One studio for the funnel, the ads, the creative and the follow-up
- Custom branded landing pages
- Multi-step qualification forms
- Instant email notifications
- Thank-you and confirmation pages
- Built mobile-first
- Deployed to accounts you own
Custom multi-step funnels that qualify people before they reach you.
Explore Lead Generation Funnels- Campaign and ad set structure
- Lead forms or funnel integration
- Creative variants ready to test
- Pixel and conversion tracking
- Optional ongoing management
A clearly scoped, one-off campaign setup on Facebook and Instagram, with optional ongoing management.
Explore Meta Ads- Static ad sets
- Video ads and short-form edits
- Variations for testing
- Formats for feed, stories and reels
Static ads, video ads, short-form edits and the variations you need to test properly.
Explore Creative Production- Lead notifications
- CRM integrations
- Lead routing
- Automated follow-up sequences
Instant notifications, CRM connections and follow-up that runs on its own.
Some tools, such as your CRM, may need their own subscription in your name.
Explore Lead Follow-Up Automation- Custom websites
- Internal dashboards
- Admin panels
- Reporting interfaces
Bespoke websites, internal dashboards and admin panels, each scoped individually.
Explore Websites & Dashboards
Funnels that do the qualifying for you.
01Landing page
A focused page built around one offer and one action.
02Qualification
Short, tappable questions that filter out poor-fit enquiries.
03Lead capture
Contact details collected only once someone is invested.
04Notification
You hear about the lead in seconds, with the answers attached.
05Thank-you page
A clear next step, so the lead knows exactly what happens now.
northlight-solar.demo/estimateDemo
New leadNow
Sarah Jones
Pitched roof · £100–£200 / month
Email · sales@northlight.demoNow
New qualified lead from your funnel, answers attached.
An animated demonstration of a lead generation funnel for a fictional solar installer: a landing page, two qualification questions, a contact form, instant lead notifications by email and CRM, and a thank-you page.
How we work
Stage 01
Brief
A focused call and a short questionnaire. We agree the scope, the price and what success looks like before any work starts.
Stage 02
Build
We design and build your funnel, campaign or system, sharing progress through a live preview rather than a slide deck.
Stage 03
Launch
We test the whole journey end to end, launch it and hand everything over. The code, accounts and data stay yours.
05
Services under one roof
03
Stages from brief to launch
05
Steps in every funnel journey
100%
Of the code, accounts and data are yours
Work & examples
A selection of builds that show how we approach funnels, campaigns and follow-up systems. Each project is clearly labelled, so you always know whether it's client work, our own work or a demonstration.
Meta Ads launch kit
Harbour Dental
Campaign structure, six creative variants and a native lead form for a fictional private dental clinic.
Campaign setup6 ad variantsLead formMeta Ads Manager
Demo data
Lead dashboard
Fieldwork Ops
An internal dashboard for a fictional trades business, showing where leads come from and how quickly they are followed up.
Dashboard UILead routingWeekly digestNext.js · Supabase
Tell us what you are trying to grow. We will come back with honest next steps and a clear, fixed scope.