ServicesMeta Ads

Set up properly, once.

A clearly scoped campaign setup on Facebook and Instagram, ready to launch, with ongoing management only if you want it.

The offer

A defined setup, not an open-ended commitment.

Getting the structure right at the start makes everything after it easier: campaigns, audiences, lead forms, tracking and creative that's ready to test. We set it up as a defined project with a fixed scope and price.

Once it's live, you can run it yourself, hand it to your existing team, or ask us to manage it. Retainers suit some businesses. We just don't think you should need one to get started.

  • 01Fixed scope and price

  • 02Built in your own ad account

  • 03Ongoing management optional

What's included — 08 deliverables

Everything you need, nothing you don't.

  1. 01

    Campaign structure

    Campaigns and ad sets organised around your goal and budget.

  2. 02

    Audience setup

    Targeting built around your customers and the areas you serve.

  3. 03

    Lead generation campaigns

    Objectives, optimisation and budgets configured for enquiries.

  4. 04

    Lead forms

    Native instant forms with qualifying questions, or a link to your funnel.

  5. 05

    Creative variants

    A set of ad variations ready to test from day one.

  6. 06

    Tracking

    Meta pixel and conversion events set up and checked.

  7. 07

    Pre-launch review

    Everything reviewed with you before anything goes live.

  8. 08

    Handover

    A walkthrough of the account, so you understand what's running.

Ideal for

Who it's for

Want our done-for-you service instead?We can run the account for you after setup, with ongoing optimisation, fresh creative and clear reporting. Just mention it when you get in touch.

Benefits

Why it works.

Demonstration

Illustrative — not client work

One offer, six variants.

Illustrative ad variations for a fictional dental clinic, each testing a different angle.

Harbour Dental

Sponsored · Demo

A

New patients welcome this month.

Angle: OfferBook now

Harbour Dental

Sponsored · Demo

D

Evening and Saturday appointments.

Angle: ConvenienceBook now

Harbour Dental

Sponsored · Demo

B

Straighter teeth, without the guesswork.

Angle: OutcomeBook now

Harbour Dental

Sponsored · Demo

E

Nervous about the dentist? Start here.

Angle: ReassuranceBook now

Harbour Dental

Sponsored · Demo

C

Free consultation. No obligation.

Angle: Risk reversalBook now

Harbour Dental

Sponsored · Demo

F

Book in under a minute.

Angle: SpeedBook now

Why Paragon Growth

Studio quality, without the agency overhead.

  1. 01

    Fixed scope, clear price

    You'll know what's being built, when, and for how much before any work starts.

  2. 02

    One studio, end to end

    Strategy, design, build and launch handled by the same people, with one point of contact.

  3. 03

    Yours to keep

    Code, accounts and data stay in your name. No lock-in to our tools or platforms.

  4. 04

    No retainer required

    Ongoing support is available if you want it. It's never a condition of working with us.

Questions

FAQs

  • No. The setup is a one-off project. Ongoing management is available if you'd like it, but it's optional.

  • No. Ad spend is paid directly to Meta from your own account, so you stay in full control of the budget.

  • Nobody can honestly guarantee specific ad results. What we can do is build a sound structure, test properly and be clear about what the numbers show.

  • Yes. The setup includes ready-to-test creative variants, and Creative Production covers larger sets of static and video ads.

  • It depends on your offer. Native lead forms are quick and low-friction; a funnel gives you more control over qualification. We'll recommend one based on your goals.

Next service

CreativeCreative Production

Tell us what you are trying to grow. We will come back with honest next steps and a clear, fixed scope.