Paragon Growth

Work & examples

Systems, not just pages.

Funnels, campaigns, workflows, dashboards and websites, built to show exactly how we work. Every project is labelled, so it's always clear what you're looking at.

  • Demonstration

    Illustrative builds with fictional brands

  • Studio project

    Our own genuine work

  • Client project

    Work delivered for clients, shared with permission

Index

06 projects

Filter projects by service

01

Demonstration — fictional brand

Lead generation quiz funnel

Northlight Solar

Demonstrates how a funnel can do the qualifying for a sales team: one clear offer, short tappable questions, then contact details once someone is invested.

What's built

  • Landing page
  • Two qualifying questions
  • Lead capture with consent
  • Email and CRM notifications
  • Thank-you page

Stack

  • Next.js
  • Vercel
  • Email notifications
Lead Generation Funnels

Funnels that do the qualifying for you.

  1. 01Landing page

    A focused page built around one offer and one action.

  2. 02Qualification

    Short, tappable questions that filter out poor-fit enquiries.

  3. 03Lead capture

    Contact details collected only once someone is invested.

  4. 04Notification

    You hear about the lead in seconds, with the answers attached.

  5. 05Thank-you page

    A clear next step, so the lead knows exactly what happens now.

northlight-solar.demo/estimateDemo
New leadNow

Sarah Jones

Pitched roof · £100–£200 / month

Email · sales@northlight.demoNow

New qualified lead from your funnel, answers attached.

An animated demonstration of a lead generation funnel for a fictional solar installer: a landing page, two qualification questions, a contact form, instant lead notifications by email and CRM, and a thank-you page.

02

Demonstration — fictional brand

Meta Ads launch kit

Harbour Dental

Demonstrates a structured creative test: the same offer framed six ways, so the campaign can learn which message works before budget is scaled.

What's built

  • Campaign structure
  • Six creative variants
  • Native lead form
  • Tracking plan

Stack

  • Meta Ads Manager
  • Lead forms
  • Creative suite
Meta Ads

Harbour Dental

Sponsored · Demo

A

New patients welcome this month.

Angle: OfferBook now

Harbour Dental

Sponsored · Demo

D

Evening and Saturday appointments.

Angle: ConvenienceBook now

Harbour Dental

Sponsored · Demo

B

Straighter teeth, without the guesswork.

Angle: OutcomeBook now

Harbour Dental

Sponsored · Demo

E

Nervous about the dentist? Start here.

Angle: ReassuranceBook now

Harbour Dental

Sponsored · Demo

C

Free consultation. No obligation.

Angle: Risk reversalBook now

Harbour Dental

Sponsored · Demo

F

Book in under a minute.

Angle: SpeedBook now

03

Demonstration — fictional brand

Creative variations

Field & Flour

Demonstrates how a single idea becomes a set of placement-ready assets, so every format is designed rather than cropped.

What's built

  • 1:1, 4:5 and 9:16 formats
  • Three hook variations
  • Headline variants
  • Captioned edits

Stack

  • Motion graphics
  • Video editing
  • Static design
Creative Production

Baked before sunrise.

Field & Flour · Demo
0:06
1:1 · Feed

Baked before sunrise.

Field & Flour · Demo
0:10
4:5 · Feed

Baked before sunrise.

Field & Flour · Demo
0:15
9:16 · Reels & Stories
Hook A — QuestionHook B — Behind the scenesHook C — Offer firstHeadline × 3Captions on

04

Demonstration — fictional brand

Lead follow-up workflow

Fieldwork Ops

Demonstrates what happens in the minutes after an enquiry when forms, inboxes and a CRM are properly connected.

What's built

  • Instant notifications
  • CRM logging
  • Lead routing
  • Automated first reply
  • Reminders

Stack

  • CRM integration
  • Automation platform
  • Email
Lead Follow-Up Automation

  1. 00:00

    New lead

    Form, funnel or Meta lead form submitted.

  2. 00:01

    Notified

    Email and message alert to the right person.

  3. 00:02

    Logged

    Record created in the CRM with every answer.

  4. 00:03

    Followed up

    Instant reply sent, reminders scheduled.

  5. Day 1

    Booked

    Call booked and the lead moves stage.

05

Demonstration — fictional brand

Lead dashboard

Fieldwork Ops

Demonstrates a reporting interface built around a few real questions: how many leads, how fast we reply, and how many become calls.

What's built

  • KPI overview
  • Weekly trend chart
  • Latest leads table
  • Source tagging

Stack

  • Next.js
  • Supabase
  • Charts
Websites & Dashboards
ops.fieldwork.demo/leadsDemo data

Leads this week

48

Median first reply

6 min

Calls booked

17

Booked rate

35%

Leads per week · last 12 weeks

Latest leads

  • S. Jones · Pitched roofFunnelBooked
  • A. Patel · ExtensionMeta formContacted
  • R. Evans · RewireWebsiteNew
  • M. Clarke · BoilerFunnelBooked

06

Studio project

Studio website · 2026

Paragon Growth

Our own site, designed and built in-house as a working example of the motion, performance and accessibility standards we bring to client builds.

What's built

  • Art direction and type system
  • Scroll-driven motion scenes
  • Page transitions
  • Multi-step enquiry form
  • Reduced-motion support

Stack

  • Next.js
  • GSAP
  • Tailwind CSS
  • Vercel
Websites & Dashboards

Your project

Yours could be next.

Every project starts with a short brief. Tell us what you're trying to grow and we'll come back with honest next steps and a clear, fixed scope.

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