ServicesLead Generation Funnels

Built to qualify, not just to capture.

Custom, multi-step funnels that turn ad clicks into qualified enquiries, built on code and accounts you own.

The offer

A funnel is more than a landing page.

Most lead forms ask for contact details first and questions later, so you end up chasing people who were never a fit. We build branded, multi-step funnels that ask the right questions in the right order, then capture contact details once someone is genuinely interested.

Every funnel is designed around one offer, built mobile-first and connected to instant notifications, so new enquiries reach you while they're still warm.

  • 01One focused offer per funnel

  • 02Qualifying questions before contact details

  • 03Instant notification of every lead

Worth knowing

Fewer platform subscriptions

Funnel builders such as Perspective charge a monthly subscription for as long as your funnels are live. A custom funnel deployed to your own hosting account can sometimes reduce those ongoing costs. Hosting, domains and any third-party tools you choose still have their own costs, and we'll set those out clearly before you commit.

What's included — 08 deliverables

Everything you need, nothing you don't.

  1. 01

    Custom branded landing page

    Designed around your brand and a single, clear offer.

  2. 02

    Multi-step qualification

    Short, tappable questions that filter enquiries before contact details.

  3. 03

    Lead capture

    Clean contact forms with validation and spam protection.

  4. 04

    Email notifications

    Every new lead sent to your inbox with all of their answers.

  5. 05

    Thank-you pages

    A clear next step, so leads know exactly what happens now.

  6. 06

    Mobile optimisation

    Built for the phones most of your ad traffic arrives on.

  7. 07

    Client-owned deployment

    Deployed to hosting and accounts in your name.

  8. 08

    Tracking ready

    Set up to work with your ad platforms' conversion tracking.

Ideal for

Who it's for

Probably not a fitIf you need a full online shop or a large content website, Websites & Dashboards is a better starting point.

Benefits

Why it works.

Funnels that do the qualifying for you.

  1. 01Landing page

    A focused page built around one offer and one action.

  2. 02Qualification

    Short, tappable questions that filter out poor-fit enquiries.

  3. 03Lead capture

    Contact details collected only once someone is invested.

  4. 04Notification

    You hear about the lead in seconds, with the answers attached.

  5. 05Thank-you page

    A clear next step, so the lead knows exactly what happens now.

northlight-solar.demo/estimateDemo
New leadNow

Sarah Jones

Pitched roof · £100–£200 / month

Email · sales@northlight.demoNow

New qualified lead from your funnel, answers attached.

An animated demonstration of a lead generation funnel for a fictional solar installer: a landing page, two qualification questions, a contact form, instant lead notifications by email and CRM, and a thank-you page.

Why Paragon Growth

Studio quality, without the agency overhead.

  1. 01

    Fixed scope, clear price

    You'll know what's being built, when, and for how much before any work starts.

  2. 02

    One studio, end to end

    Strategy, design, build and launch handled by the same people, with one point of contact.

  3. 03

    Yours to keep

    Code, accounts and data stay in your name. No lock-in to our tools or platforms.

  4. 04

    No retainer required

    Ongoing support is available if you want it. It's never a condition of working with us.

Questions

FAQs

  • It depends on the number of steps, integrations and how quickly content is signed off. You'll get a fixed timeline with your quote before any work starts.

  • Your funnel is hosted on an account in your name. Many small funnels fit within free or low-cost hosting tiers, but that depends on your traffic and requirements, so we'll explain any costs up front.

  • In most cases, yes. Leads can be sent to your CRM or a spreadsheet as well as your inbox. Lead Follow-Up Automation covers more involved setups.

  • Yes. Funnels are built to be used as ad destinations and set up to support conversion tracking on the platforms you use.

  • Simple text changes can be made easy to update. Larger changes are usually quickest with us, and there's no obligation to keep us on a retainer.

  • Yes. We build funnels white-label for agencies who want to offer them to their own clients.

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